Shopping with a purpose

Shopping with a purpose

As the effects of climate change continue to worsen, some students are turning to a simple and easy solution to protect the environment: sustainable shopping. 

One of the most popular forms of shopping sustainably is thrifting. Popularized by social media, purchasing clothes from thrift stores have become a well-liked activity for students. However, thrifting is more than a trend; instead, it has become a way for young people to explore new styles while saving both money and the environment. 

“With the rise of fast fashion today, it is so important to try and shop sustainably. Through thrifting, you are able to get unique, high-quality pieces that you would not be able to find anywhere else,” Amelia Ryan, senior, said. 

Thrifting, however, is not the only way to shop sustainably. Buying clothes from local stores rather than online cuts down on shipping emissions, especially when companies are shipping internationally. Students are now looking to support businesses close by instead of surfing the web to shop. Though it might be easier to purchase clothes online, shopping nearby drastically reduces one’s environmental impact.  

“The fast fashion industry is a huge contributor to pollution. Buying locally, while often more expensive, can help cut down waste on an individual level,” Kate Conner, junior, said. 

Additionally, purchasing clothes from sustainable brands instead of fast fashion companies is more environmentally friendly. While it can be pricier than nearby shopping centers, sustainable brands typically do not cost more than name brands that consumers often buy from. Buying clothes that are suitable for all seasons is an inexpensive way to help the environment. Investing in clothes that will work all year-round, rather than only during a particular season, will reduce one’s environmental impact while saving money. 

It’s clear that consumers prefer sustainable brands. But without proper messaging to reach your consumers and show them what your brand is doing, they will end up buying from your competitors,” Simonetta Lein said in a Forbes article. 

Shopping sustainably is a win-win situation for all parties involved. Learn more about environmentally friendly ways to shop here.